Every year, as Black Friday and its week-long discount frenzy approach, the retail world is flooded with sales campaigns and promotions. For many, it’s an exciting time to hunt for bargains. However, at CUVÉE CANDLES, we have chosen not to participate in Black Friday or Black Week—and we’d like to share why this decision reflects our values as a brand.
The Value of True Craftsmanship
When we founded CUVÉE CANDLES, we set out to create a brand that celebrates quality, artistry, and attention to detail. Every candle is more than a product—it’s a sensory experience that we pour our passion into, from the carefully curated fragrances developed in Grasse to the sustainable materials we select.
“We put so much thought and care into every aspect of our candles,” says Katharina. “The fragrance, the burn quality, even the way the unboxing feels—it’s all designed to be special. To discount that effort would feel like diminishing the value of what we stand for.”
This is why we price our candles in a way that reflects the premium quality we deliver. We don’t believe in slashing prices for short-term gains, as it goes against our philosophy of timeless, thoughtful luxury.
Respect for Our Customers and Partners
Black Friday has become synonymous with impulsive consumption and a race to the bottom in pricing—a cycle that often undermines the integrity of premium brands. At CUVÉE CANDLES, we encourage mindful purchasing and appreciation for products that are made to last.
“Our candles aren’t designed to be a quick impulse buy,” says Miriam. “They’re for people who truly love beautiful things—who understand the value of taking time to savor moments of luxury. That’s not something you rush into just because of a sale.”
Our retail partners, who share our vision, also stand by this commitment. They respect the pricing we’ve set and the exclusivity of our brand, choosing not to participate in discount-driven events like Black Friday.
A Focus on Intentional Living
Instead of rushing to compete in a high-volume, low-price marketplace, we want to focus on something more meaningful: creating a lasting connection with our customers. We want our candles to be part of your special moments—not just another item on a sales receipt.
By opting out of Black Friday, we’re inviting you to take a step back from the noise of mass consumption and embrace a more intentional approach to gifting, decorating, and living.
A Note of Gratitude
To our wonderful customers and supporters: thank you for choosing quality over quantity. Your appreciation for craftsmanship, authenticity, and the stories behind our candles keeps us inspired every day. Together, we’re building a community that values luxury, sustainability, and lasting beauty.
Let’s take this season as an opportunity to celebrate slow, meaningful moments—and remember that some things are worth their full value.
#CUVÉECANDLES #PremiumQuality #SustainableLuxury
